Northbeam·Web + Product·2025
Commerce that feels like a store.
A storefront redesign that put the product back in the spotlight.
Northbeam
Services
- Product design
- Web & interaction
+22%
conversion rate
The challenge
A growing outdoor brand had outgrown its template. Navigation was noise and the products, genuinely beautiful, were buried.
Our approach
We rebuilt the experience around the product photography, with an editorial grid, quiet typography, and a checkout that got out of the way.
The outcome
Conversion climbed 22% and average order value followed, on a system the in-house team now runs themselves.
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