Cassette·Brand·2025
An identity with a b-side.
Naming and identity for an independent record label.
Cassette
Services
- Strategy
- Brand identity
- Motion
40k
first-week reach
The challenge
A new label wanted an identity that could stretch across genres without losing itself, and stand out in a feed full of noise.
Our approach
We built a flexible mark and a bold, tactile type system inspired by cassette liner notes, with motion that felt hand-made.
The outcome
The launch reached 40k in its first week and the system now flexes across every release without a redesign.
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